Tourism & Conservation

Tribal Voice has been involved in many projects in both the UK and Africa that harness the power of tourism for conservation gain and the protection of local environments. Click on Projects to view these.


Kenya Responsible Guiding Initiative

A recent initiative of ours in Kenya, funded by the Travel Foundation, has contributed greatly to wildlife conservation and the protection of fragile ecosystems in the Masai Mara by significantly reducing the negative impacts on habitat and wildlife caused by irresponsible wildlife viewing.

The Masai Mara is one of the world’s most visited protected areas and whilst tourism delivers conservation benefits through park entry fee income, it also presents challenges due to the high numbers of tourist vehicles. It is widely accepted that a main contributor to environmental degradation and wildlife harassment in the Masai Mara is the inconsistent quality of safari guiding in Kenya.


Tribal Voice has worked in collaboration with the Mara Conservancy, Kenya Wildlife Service and the Kenya Association of Tour Operators (KATO) to deliver a 1-year programme of:

  1. Safari guide training in ‘Responsible Wildlife Viewing’ etiquette
  2. Tools development to evaluate and improve the performance of safari guides - Good Practice Guidelines for Wildlife Tourism and Safari Guiding Checklist
  3. Revision of park rules and the enforcement of these
  4. Introduction of a Most Responsible Safari Guide annual award
  5. Lobbying for the introduction of a compulsory safari guiding qualification in Kenya

Useful download:

Final Guiding Report


OUR MISSION: Tribal Voice Communications works with UK travel companies, destination tourism suppliers, local communities, conservation organisations and development NGOs to help make tourism a force for positive change-minimising the negative impacts of tourism on the environment, wildlife and local culture and harnessing the benefits to help conserve natural resources and improve the livelihoods of local communities in tourism destinations.


Off-road driving leads to habitat degradation and the death of young animals

All photos courtesy of Kenya Wildlife Service


Crowding of wildlife, particularly big cats, leads to the disturbance of hunting and feeding behaviour.


Approaching too close causes stress and disturbance of wildlife







Developing Ecotourism to the Isle of Sheppey

A partnership comprising Swale Borough Council, Medway and Swale Estuary Partnership and the Elmley Conservation Trust, jointly commissioned Tribal Voice to conduct a feasibility study for developing ecotourism on the Isle of Sheppey in Kent. The study sought to explore the potential of the marshland area to the south of the island, with particular focus on the role of Elmley National Nature Reserve (NNR), with its unique landscape and abundance of birdlife, to act as a catalyst for the development of ecotourism.


The marshlands are designated internationally as a Special Protection Area (SPA) for the conservation of birds and their habitats, and are listed as part of the Ramsar Convention on the conservation of wetlands. As such these marshlands are among the UK’s most important wildlife habitats for birds, plants and invertebrates and have been designated accordingly as Sites of Special Scientific Interest (SSSIs).

Despite being so unique and special, this marshland area is largely unexplored and unappreciated, by both residents of the island and visitors to Kent. There is hence an abundance of untapped tourism potential on the Isle of Sheppey, which if developed appropriately could meet the needs of the lucrative short breaks nature tourism market. The study hence sought to advise on the development of this area for ecotourism through the attraction of its birdlife.

Useful download:

Study Summary




For further information contact Senior Consultant Dr Cheryl Mvula
Tribal Voice Communications Ltd. Company Registration No. 5578749
Maasai photos Georgina Cranston 

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